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Home » Feb/Mar Web Extra: Signage Issues and Topics

Feb/Mar Web Extra: Signage Issues and Topics

By Sean Broderick | March 6, 2008

Editor’s note: This sidebar accompanies the feature article “Successful Signage” on pages 28-33 in the February/March issue of Airport Magazine. Read the full issue here.

Signage Issues and Topics

A recent gathering of airport signage managers began to address trends and issues common to most signage programs. Outlined below is a summary of those signage topics, arranged by broad categories of work.

New Facilities or Renewal

– Developing signage master plans and signage guidelines

– Program coordination with other graphic elements: art, advertisement, food and retail, directories, dynamic messages

– Evaluating the passenger environment and the passenger experience

– Stakeholder involvement

– Signage program budget – guidelines, master plan development, etc.

Standards and Guidelines

– Universal pictographs/ international symbols library

– Customs and Border Patrol (CBP) signage

– FAA and DHS/TSA signage

– Standard colors or format

– Viewing distance, fonts, optimal location

– ADA signage requirements for Airports

– Multi-lingual signage

Learning the Business/ Share Experiences

– Maintaining contact with peers

– Sharing experience

– Peer Review of signage

Technology and Systems

– New technologies for backlit signs

– Dynamic Signs – capital costs, experience, lifecycle cost

– Integrating signage and FIDS

– Technology for FIDS and integrating with IT

– Industry sponsor signage studies/ prototypes

Management

– Criteria for RFQs and RFPs: signage consultants

– Best practices for roadways, garages, curbside, terminals

– Coordinating with planners and architects

– Developing multi-year signage program budgets and staffing

– Stakeholder involvement

– Measuring progress

– Measuring success of signage systems

Operational

– Maintenance management program/ cost per asset

– Common-use signage

– Dynamic versus static signs

– Current operational challenges: parking, cellphone lots

Sign Shops/ Outsourcing

– Sign making equipment and technology

– Sign Shop operations and production

– Signage materials 101

– “Green” sign materials

– Outsourcing signage

– Criteria for RFQs and RFPs: signage providers

This list is used to develop signage workshop sessions. If you have suggestions for other topics not covered here, or wish further information, please contact Tom Esch at tesch<AT>sjc.org.

Topics: web extras |

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